Keyword Research is the very first step when you start SEO. It can be defined as the process of finding best suited words and phrases that people use in search engines in order to optimize content of your blog or website.
Every blog post must be optimized for keywords as optimization helps you to rank in the SERP and with the same words or phrases users can find your blog post by typing a keyword or search query into the search box.
All tasks related to SEO such as link building, promotion, content writing, quality leads, organic traffic etc, are heavily affected by keywords. That’s why it is recommended to do keyword research before getting into this.
Keyword Research & Analysis
Keyword Analysis is a process that is performed after keyword research. It is used to verify whether a researched keyword is upto the mark or not, helps you to understand whether performed keyword research is relevant or useful to your business or not as keywords relevancy is also one of the most important SEO ranking factors.
Importance of Keyword Research & Analysis:
- Keyword research is market research for the 21st century.
- Keyword Research & analysis helps you to better understand your targeted audience
- Helping you to understand user intent i.e what they search and what exact words and phrases particularly they use for a particular product or service.
- Analysis of user intent based content helps you to increase conversion, get the audiences engagement and marketing trends insights.
- Proper keyword research & analysis helps you to rank fast in the SERP
Keyword Research Tool: Keyword research is a very tedious task that can not be performed manually. There are several free and paid tools available in the market that can be used to perform Keyword research & analysis.
Importance of keyword research tools: Keyword research tools shows several keyword metrics such as:
- Keyword Metrics
- Ranking Position
- Keyword Ideas
- Search Suggestion
Important Types of Keywords Metric that you must consider while doing keyword research for your site
- keyword difficulty
- Search Volume
- CPC(Cost Per Click)
- CPS(Cost Per Search)
- RR(Return Rate)
- Global Search Volume
Best Free Keyword Research Tool
- Google Trends
- Keyword Generator
- Keyword Sheeter
- Google Search Console
- Answer The Public
- Keyword Surfer
- Bulk Keyword Generator
Google Trends is the best tool that visualizes the relative search popularity of a keyword over time.
Keyword Generator: It is helpful to find up to 150 keyword ideas for any seed keyword.
Keyword Sheeter: It is the best tool to pull thousands of autocomplete suggestions from Google.
Keyworddit: A keyword research tool provided by reddit to get keywords ideas from reddit database.
Google Search Console: It shows a lot of data about the keywords that you already rank for.
Answer The Public: Answer the Public is best in order to find questions, prepositions, comparisons, alphabeticals, and related searches.
Keyword Surfer: A free Chrome extension that shows estimated global & monthly search volumes for any query.
Google: One of the most powerful keyword research tools that provides huge ideas about generating new keywords.
QuestionDB is the best way to find the questions people are asking about a specific topic that pulls data from a database of 48M questions sourced from Reddit.
Bulk Keyword Generator: A keyword research tool that is used for local SEO. It generates keywords based on industry type.
Best Paid Keyword Research Tool :
- KW Finder
- MOZ Keyword Explorer
- Long Tail Pro
- Keyword Tool
Ahref: A paid SEO tool used for link building that generates variations of the keyword you type. One of the best things about ahref is that it generates tons of data on each & every keyword. Like ahref keyword explorers do the same thing but it is less preferred as Ahref came up with New keyword idea that keyword explorers can’t do along with lots of features.
Ubersuggest: The very first keyword tool suggested by Google as it generates keyword ideas from google search suggestions as well as gives you data on each keyword like search volume, keyword difficulty, CPC and more.
SEMrush: A paid keyword tool used for keyword research and analysis that shows the exact keyword for a site that it already ranks for.
KW Finder: It is developed by Mangools that can deliver results across categories. It is useful to find keywords with low SEO difficulty.
SerpStat is an excellent option for a full SEO Suite. It combines website analysis, SERP analysis, Keyword Analysis, Backlink Analysis, rank tracker and website audit features.
SpyFu: It offers monthly results, not real time results.
Long Tail Pro: It is a tool that emphasizes long tail keyword generation.
Majestic: An an-in-one keyword tool for your SEO helping you to keep track of your site’s health. Best for small businesses or newly launched sites or blogs that don’t have much resource to invest.
Keyword Tool: It is best if you are obsessed with keyword data mining. It offers analysis for multiple search engines including:
- App store