Google Analytics Reports Types
Google Analytics Reports: Report is a summarized checklist of all tasks performed on a website, generated after website analysis. Reports help you make any quick decision regarding optimization in order to increase the performance and traffic of a website.
There are 78 standard Reports provided by Google analytics that fall into five categories :
- Real Time Report
- Audience Report
- Content Report
- Traffic Source Report
- Conversion Report
Importance of Google Analytics Reports
Google Analytics is a Free SEO Tool which is officially host and served by google. This SEO tool plays a vital role in the every aspect of site such as:
- Give insights about people who are interacting with your marketing campaign and infrastructure
- It Allows to monitor real time activity on your site such as number of active users, bounce rate, session and session duration etc.
- helps you to manage and track goals completion
- helps to ensure whether a promotion is driving traffic or not if it happens
In fact Google Analytics reports are almost complete in itself. It is all in one solution when it comes to manage and track the website traffic and performance. It helps to measure every aspect of a website from unique visitors to referral sources, device type, CTR, time on page, conversion and so on. Master in google analytics means you are absolutely free to play with google algorithm updates releases time to time regarding performance, interest, behaviour and sources of website traffic.
Real Time Report - Google Analytics
Real Time Report includes four standard reports and gives information about the real time status of the website such as number of active users, their language, devices, location and how they got to the website etc.
Audience Report - Google Analytics
Audience Report : This report includes 13 standard reports and gives detailed information about Visitors, their language, location, devices, sources and visiting status whether they are new or returning.
Content Report - Google Analytics
Content Report : This report includes 21 standard reports that tell what format of content is more engaging and liked and shared by users, converting readers into customers and contributing to the site’s goal.
Traffics Source Report - Google Analytics
Traffic Sources Report: This report includes 25 standard reports providing the information about the sources through which visitors are arriving at the website such as what keyword, URLs or links they are following to get the website.
Conversion Report - Google Analytics
Conversion is an act of getting the users to perform desired actions such as making documents available to download, subscription form, selling your products and services on your site etc.
Conversion Report: This report includes 15 standard reports and uses all other reports summary. It is very hard to activate as it is the only report that shows the outcome of a website. Goals of the website defined within the conversion report.
Some Other Important Google Analytics Report
Mobile – Performance Report: As we know mobile users are gradually increasing day by day. 30% of all e-commerce in the U.s is mobile e-commerce. Making website mobile friendly Is one of the important SEO ranking factors as Google may penalize the websites that are not optimized for mobile devices. Mobile performance report helps you to know about different tactics to increase the performance of websites regarding different dimensions of systems. This report basically shows how well a website is optimized for mobile devices .
Content Efficiency Report: This report helps you to know which content, format of content is more engaging, liked and shared by most users, converts readers into customers and even helps you to achieve defined goals .
New Vs returning Visitors Report : This report helps you to know the number of users who are visiting a website for the first time or frequently. Users with more than one visit are called returning Visitors.
Landing Page Report: This report helps you to know through which page visitors are landing on the website, it gives a clear picture of how users are interacting with the website.
Bounce Rate Vs Exit Rate Report: The percentage of users who quit the website immediately after landing on the site without browsing any other pages called bounce rate and the percentage of users who quit the website after browsing more than two pages called exit rate . In bounce rate dwell time is none but in exit rate dwell time is considerable. This report helps us to identify pages with low engagement, problem with site UX and UI.
Keyword Analysis Report: Keyword Analysis is the very first and most important part of search engine optimization. It helps to identify what keywords are working best, how many of them are contributing to the site’s goal and need to optimize regarding the future.
Acquisition Report: It is a standard report that tells about the sources through which visitors are arriving at the website.