Free Site Traffic - Exponential Growth
Visitors who visit your web pages of website called site traffic. Your business success is directly related to your organic or free site traffic value. Driving traffic by paid marketing tactics are good to go for a short term process but if you want to stick with the exponential traffic growth for a long term then you must focus on implementing free site traffic gaining strategies that can enables you to appear in the top three ranking position in the SERP while beating your competitors.
Types of Website Traffic
Visitors who visit your site are called website or site traffic. There are 4 major types of site traffic:
- Organic or Free Site Traffic
- Direct Site Traffic
- Social Site Traffic
- Referral Site Traffic
Organic or Free Site Traffic
Organic or free traffic on your website is a type of traffic for which you don’t pay and that comes to your site by directly clicking a link in the search results appears in the SERP. In other ways when people find.
your website by online searches organic traffic is natural as 50% of site traffic is driven by organic searches, only 40% traffic is driven by paid marketing tactics, that’s why search marketers are focusing on organic traffic rather than paid one.
Organic traffic is highly scalable as it completely depends on your website’s SEO performance, marketing strategies and several other ranking factors.
A web page ranking for a particular keyword will appear in the SERP when a relevant search query is fired by users. You can see exponential traffic growth by ranking in top three ranking positions or in featured snippets for particular keywords.
SERP stands for Search Engine Result Pages. It is a List of web pages that appear in search results in response to the query by a use. First, second and third out of ten considered top 3 SERP ranking positions in order to attract organic traffic. These are the top choices of marketers in order to rank their web page for a particular keyword.
Direct Site Traffic
Direct Traffic is when visitors visit your site by typing your website URL into the search engines box.
Unlike referral, organic, and search traffic, direct traffic is difficult to scale as it requires awareness about your brand, products or services then users will be able to visit your site. An increase of direct traffic without a significant increase in off site marketing is generally an indication of increased brand awareness.
Site Traffic From Social Networking Platforms
Traffic coming from social media platforms such as facebook, linkedIn, youtube, twitter etc called social traffic. Like Organic traffic, Social traffic is also highly scalable as the majority of audiences including individuals, businesses or organizations are using social media platforms in order to show their presence and brand awareness.
Recommend to Keep yourself updated on social media sites by posting updates consistently and engaging your followers as often as possible in order to boost your free site traffic from social media platforms.
Traffic from social media platforms can be easily monitored as measuring social traffic sources is extremely important for the seo point of view.
Google Analytics which is a web analytics tool that helps you to keep track of your growth and discover which channels are the most effective for your business and drive more traffic along with conversions.
Referral Site Traffic
When your site receives traffic from external sources such as from external links published on the other’s blog, website, social sites, articles or even OFF page SEO activities that are referred by one visitor to another visitor using a referral link called referral traffic. And visitors who visit your site by clicking on a referral link published by you over the web called referral visitors.
Like organic and social traffic, Referral traffic is also highly scalable and simple to increase but be carefull while getting backlinks from referral sites as low quality and spammy link from unauthorized can affect your site SEO that’s why recommended to keep yourself away from these kind of backlinks in order to prevent yourself from being penalized.